PaddingtonNow BID

Run by businesses, for businesses, PaddingtonNow Business Improvement District (BID) have already played a key role in Paddington’s commercial renaissance and have ambitious plans for the future that will make the district an even better place to live, visit and do business.

The BID required a complete a full rebrand including comprehensive naming generation which needed to be consistent across all communication channels. An easier system was required to manage their website content, focusing heavily on improvement of page layout screen usage, stimulating content related imagery and simpler navigation of the site.

Illustrator Hannah Warren was commissioned to create a visual toolkit to capture the spirit of the area and set an overall tone of voice for the BID. A new fully responsive website was controlled by a powerful, backend CMS, for all their online and offline marketing communications. To coincide with its launch, their printed stationery was refreshed, branded deck chairs, table tennis tables and even a Paddington Bear statue were introduced to Norfolk Square Gardens.