PaddingtonNow BID

PaddingtonNow BID serves as the collective voice for the Paddington area, uniting local businesses and providing platforms to enhance and enrich the community.

The BID needed a complete rebrand, encompassing everything from naming generation to brand identity and strategy. This included designing print collateral and a new website. Illustrator Hannah Warren was commissioned to create a vibrant visual toolkit that captures the spirit of Paddington, establishing a cohesive tone of voice for the BID.