UPEND Navy Strength Gin | New York

UPEND Navy Strength Gin is the brainchild of friends Matt Mckee and Chris Lofrese from upstate New York and the East End of Long Island. New to the scene, UPEND is a distiller focused on honouring the long tradition of gin but with a modern twist.

Nude Brand Creation, the award winning London based packaging agency behind the bottle design and branding, commissioned us to design and build a content managed website with zip code search functionality supported by animated stings for online and social usage.

The bottle was designed to turn gin on its head and takes influences from traditional aged copper stills and the urban environment of iconic New York City. The bespoke bolt stopper is a premium die-cast metal-top with an antique barrel plated copper finish and is a key element of the website home page, rotating as the user scrolls through the page navigation.

Brand identity & packaging by Nude